Introducing a New Upfront Marketing Model

We’re Introducing a New Upfront Marketing Model – Here’s Why

 

At 444 Rentals, we are always reviewing how we work to ensure we deliver a professional, transparent, and efficient service to our landlords. As part of that commitment, we’re making an important change to how our property marketing services are priced.

 

What’s Changing?

 

Previously, our service operated on a percentage-based fee, payable once a tenant was found and introduced.

 

Going forward, we are moving to a simple, upfront marketing-only model:

 

£250 + VAT, paid upfront

 

This fee covers the full marketing of your property, with no commission and no hidden charges. Any additional services can be added separately, only if you need them.

 

Why Are We Making This Change?

 

Over time, we’ve noticed a growing issue within the industry:

many properties are marketed extensively, enquiries are handled, viewings are coordinated — only for the landlord to withdraw the property part-way through the process.

 

While we fully understand that circumstances can change, the reality is that marketing a property requires significant time, resources, and expertise. From professional listings and advertising to enquiry handling and coordination, our team invests real effort from day one.

 

By introducing an upfront fee, we can:

 

• Ensure our time and expertise are respected
• Focus our energy on serious, committed landlords
• Maintain high service standards for every property we market
• Operate a fairer and more sustainable business model

This change allows us to continue delivering a quality service without compromising professionalism.

 

A Transparent, Online-First Model

 

Our new approach is built around clarity, flexibility, and control.

• ✔ One clear upfront fee
• ✔ No commission
• ✔ No surprises
• ✔ No long-term contracts

 

This is an online, marketing-led model, designed for modern landlords who value transparency and want to stay in control of their property.

 

What Does the £250 + VAT Cover?

 

Our upfront marketing package includes:

• Professional property listing
• Advertising on major property portals
• Social media promotion
• Enquiry handling and viewing coordination
• Pre-screened, quality tenant enquiries forwarded directly to you

 

You remain in control of who you proceed with, while we handle the marketing and enquiries efficiently.

 

Optional Add-On Services – Only If You Need Them

 

We understand that every landlord is different. That’s why additional services are available as optional add-ons, such as:

• Tenant referencing
• Accompanied viewings
• Tenancy agreements
• Deposit registration
• Inventory and check-in services 

You only pay for what you need — nothing more.

 

Frequently Asked Questions

 

Why should I pay upfront?

The upfront fee reflects the real work involved in marketing your property professionally and ensures commitment from both sides.

 

Is this suitable for self-managing landlords?

Absolutely. This model is ideal for landlords who want quality enquiries without full management.

 

What if I want additional support?

You can add services at any stage, giving you full flexibility.

 

Is this more cost-effective?

For many landlords, yes. There’s no percentage fee, no commission, and complete transparency from the start.

 

 

Moving Forward Together

 

This change allows us to operate in a way that is fair, professional, and sustainable, while continuing to deliver excellent results for our landlords.

 

If you’re looking for a clear, honest, and modern way to market your property, our new upfront model is designed with you in mind.

 

📞 Call us: 0208 553 2323

📧 Email: email@triple4group.com

🌐 Visit: www.triple4group.com